Revealing Reality's report outlines how gambling operators can make safer gambling a key part of customers' experience. It shows ways to improve safety messages and tools based on work with five operators.
Topics covered
Key findings
Gambling companies can use their marketing skills to increase safer gambling efforts by:
- putting safety messages in more places, like emails and game screens, helps reach more people
- using friendly language that fits the company's usual style makes customers more likely to engage with safety tools
- testing new ideas with customers leads to better results
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