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National Gambling Treatment Service campaign – Evaluation

Author: GambleAware (Dan Riley; Research lead for advertising and brand) Published: February 2022
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Summary

This report evaluates a campaign by GambleAware to promote the National Gambling Treatment Service (currently known as National Gambling Support Service). It looks at how well the campaign reached people and encouraged them to seek help.

Topics covered

  • campaign overview and background
  • evaluation approach and methodology
  • key findings and campaign impact

Key findings

The campaign was effective in reaching people experiencing gambling harms. Many said it increased their knowledge of where to get help and motivation to seek support.
The campaign also drove significant traffic to the GambleAware website and helpline services, showing a clear demand for gambling support.

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