This report evaluates GambleAware's women's prevention campaign, which ran from September to October 2022. It assesses the campaign's reach, impact, and effectiveness in raising awareness of gambling harms among women.
Topics covered
Key findings
The campaign successfully reached its target audience, with high recognition rates and positive impacts on awareness and behaviour.
Many women reported taking action after seeing the ads, however stigma remains a significant barrier to seeking help.
Encouraging conversations and addressing financial concerns resonated well, suggesting promising avenues for future campaigns.
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