GambleAware's evaluation of their World Cup Bet Regret prevention campaign, which ran from November to December 2022. The report outlines the campaign's approach, execution, and impact.
Topics covered
Key findings
The Bet Regret World Cup prevention campaign reached a wide audience through various channels, with strong recognition amongst the target group. The ads led to:
- increased website visits
- use of gambling management tools
- improved attitudes towards responsible gambling
Overall, the campaign showed significant impact in raising awareness and promoting safer gambling practices.
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